Big Brewers’ Sales Slip


Domestic sales volume of Hungary’s biggest brewers fell by 4% to 1.7 million hectolitres in January-April from the same period a year earlier, Sándor Kántor, the head of the Hungarian Brewers Association.


Turnover of beer in barrels – a good indicator of on-trade sales – was just 77% of that before the pandemic, Kantor said. A recovery of full-year sales to 2019 levels is “unlikely”, he added. Brewers may be facing supply challenges and a “drastic increase” in production costs, he said. Domestic production of the biggest brewers declined 8pc to 1.6 million hectolitres in the period January-April from a year earlier. The association data includes sales of Borsodi, Dreher, Heineken Hungária and Pécsi Sörfőzde, as well as of importer Carlsberg Hungary.


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